User testing

After creating my final designs, I wanted to make sure they were effective towards my target audience (5-7 year olds). My mum works at Twining primary school in Tewksbury and she has allowed me to conduct a survey on 10 students. I created a short 10 question survey as the age range were quite young and i didn't want to complicate things. i also kept is quite simple as they were taking time out of their school day to help and i didn't want to be much trouble.


I gave them copies of my designs and asked them to fill out the activity sheet. In a group they went out to briefly do the tasks. although not many blackberries were out they all took part as best they could.


Here are the simple questions i asked them:

After reading the book and taking part in the activities, please can you answer some quick questions?

1.   Do you like the front cover?

Yes

No

2.   Did you understand what the book was about from the front cover?

Yes

No

3.   Does it make you want to read the book?

Yes

No

4.   Do you like the granddad character?

Yes

No

5.   Is the book fun?

Yes

No

6.   Did you enjoy filling out the activity sheet?

Yes

No

7.   Did the book make you want to go and pick some blackberries?

Yes

No

8.   Is the book easy to read?

Yes

No

9.   Do you like the images in the book?

Yes

No

10. Would you like to read the rest of the book?

Yes

No

Thank you for reading my book and helping me with my work!

The results of the survey are shown below:

1. Do you like the cover? Yes =70% No= 30%

2. Did you understand what the book was about from the front cover? Yes =30% No= 70%

3. Does it make you want to read the book? Yes =80% No= 20%

4. Do you like the Grandad character? Yes =100%

5. Is the book fun? Yes =100%

6. Did you enjoy filling out the activity sheet? Yes =100%

7. Did it make you want to go and pick some blackberries? Yes =90% No= 10%

8. Is the book easy to read? Yes = 90% ( one child didn't answer)

9. Do you like the images in the book? Yes =100%

10. Would you like to read the rest of the book? Yes =100%

These results show me that I may need to slightly change the front cover of the book with an explanation of what the book is about to make it clearer to the audience. I gather from my findings the the rest of the designs generated positive feedback which don't need much amending.

After a tutorial I have also established what else could do with being amended. these are that the character on the cover blends in a bit too much with the background so I will change the colour of grandads shirt slightly. I also need to change the spine so the title of the book fits at the top. I will also add in some fun facts in the hide and reveal section and change the layout of the activity spread so it seems the audience get more for their money.