Colour:
Bright, vibrant colours that attract a child's attention and seem more appealing. A big use of primary colours.
Visual Hierarchy:
Very visual with minimal typography. They use icons instead of type wherever possible, this make it visually stimulation and attractive. They also use character which make it more interactive and relative. There is an easy, clear navigation system.
Age group:
Because of its minimal text and visual layout I think this is aimed at children aged between 5 and 9 years old.
One fish, Two Fish, Red Fish, Blue Fish: Book.
One fish, Two Fish, Red Fish, Blue Fish: Book.
Colour/ design/ typography:
Pastel colours with the designs all over the page with little use of typography. Lots of white space which allows focus on the text with no compromising background images or patterns. It's a design taken from the 50's which has been updated to modern times for children of today can relate to it.
Visual Hierarchy:
The images follow the typography down the page which makes it more interesting to look at.
Age Group:
I think the age group is early primary school age so about 8 and 9 year olds.


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